Hi! I’m Jarkko Niemi, I am a Research Professor at Natural Resources Institute Finland (Luke). I have 20 years of experience in socio-economic research of animal production, especially on the economics of animal health and welfare, consumer and multi-actor views to animal-derived food. I have over 50 peer-reviewed and over 650 other publications. I have led socio-economic and cocreation work in EU projects such as PROHEALTH (FP7), GroupHouseNet (COST), PPILOW (H2020). I am a member of the Finnish Farm Animal Welfare Council. In the HoloRuminant project, I am leading WP5 and contributing to surveys and focus groups carried out in WP5 as well as to bio-economic modelling of microbiome applications and to WP6 activities.